Are you enthusiastic about being part of a team creating innovative technology to support children’s education?


The role

Since developing the first DoodleMaths programme in 2013, our progress has been rapid. We have expanded into DoodleTables, DoodleEnglish, DoodleSpell and Lift-Off, all of which support the acceleration of children’s learning. Our award-winning products are well known in the UK and have had a significant impact on numerous charitable projects around the world.

We have ambitious plans for how we want the Doodle platform to develop over the next few years. You will plan and deliver digital marketing activity to meet customer acquisition and retention objectives, using all available channels to implement and optimise campaigns within agreed marketing spend levels, with a specific focus on paid search and paid social.

Our digital marketing

We use paid search and paid social across multiple platforms to acquire new customers and generate leads within CPA targets. We use technical and on-page SEO knowledge to help improve the visibility of our webpages in search results pages as well as tools to provide insight to support content marketing. Within the App Store, we generate downloads within agreed CPA parameters and support with organic App Store optimisation.

It is imperative to maintain accurate records to help understand past performance and determine actions to take. We use available data to gain insight into our customers and behaviour, to help inform future decision making and identify opportunities to improve the in-app customer experience, including messaging and features. There will also be an element of website administration, creating, updating and publishing web pages and new landing pages.

Knowledge/Experience required

You will have an excellent working knowledge of how to use a range of digital marketing channels to support commercial objectives, and will have had hands-on experience using paid search and paid social channels in a commercial environment.

You will have experience using CMS, Google Analytics and third-party software as well as a solid knowledge of SEO to help improve the visibility of websites in search results. You will recognise the importance of customer experience and have a thorough understanding of conversion rate optimisation tools.

You will have a genuine passion for digital marketing and keeping informed about developments within the industry, and an understanding of app store environments, and how to maximise app visibility would be a distinct advantage. You will be organised, thorough and have an analytical mind, as well as being detail-oriented/able to see the bigger picture.

Package

This role will be full-time, permanent role (37.5 hours per week) with a salary range of £25k – £30k, depending on experience, plus share options and pension. We also offer a benefits package that includes breakfast, subsidised gym membership and other perks. We offer 25 days’ holiday plus bank holiday. The role could potentially combine working from our fabulous open-plan office in the centre of Bath with the option of working from home.

Diversity

Here at EZ Education, we have designed our products to support children around the world, from local schools to refugee camps. We know that our customers come from a range of backgrounds and we want our company to truly reflect the diversity that we see among the children who benefit from our technology. We know that we need people with different backgrounds, cultures and experiences to help us best support children’s learning. We strongly encourage applications from any member of the community, but especially BAME candidates and those who are neuro-diverse.

How to apply

Please email your CV/covering letter to careers@ezeducation.co.uk and we’ll get straight back to you.

Job Type: Full-time, permanent