About Us
Our story
Back in 2011, we realised the potential in using technology to teach. After watching their children playing on their tablets, Tom and Nicola, two maths teachers, decided to create an app that would combine different learning styles, work alongside class-taught lessons and encourage children to learn in a fun and personal way.
Looking back, we’ve come a long way from this initial eureka moment. We’ve released four Doodle programmes (DoodleMaths, DoodleEnglish, DoodleTables and DoodleSpell) covering maths and English content that have been used by over one million children. We’re also having an impact in over a thousand schools, in the UK and internationally — and this number continues to grow!
We’re part of Discovery Education!
In August 2022, we were acquired by Discovery Education — the global leader in curriculum-aligned digital resources and professional learning for primary and secondary classrooms.
Discovery Education supports schools across the curriculum: from literacy and STEM to immersive learning experiences and continued professional development for teaching staff. Its wider portfolio includes DreamBox Maths, DreamBox Reading Plus, Science Techbook, Coding and Time for Phonics, alongside Doodle’s own maths and English programmes. This gives schools a comprehensive curriculum-aligned resources built to raise attainment and save teacher time.
Around the world, over 4.5 million educators and 45 million students use Discovery Education’s resources across over 100 countries and territories. Its programmes have been recognised across the industry, including multiple BETT Awards, EdTech Impact Awards, and GESS Education Awards wins, with Doodle’s own apps among the recognised products.
Our core beliefs
We’re passionate about developing innovative ways of helping children to learn.
Four core beliefs underpin the development of our programmes:
1. Children learn best when work is personalised to their needs
2. Children learn best through doing, experimenting and trying things for themselves
3. Children often forget what they’ve learned, unless they’re regularly reminded
4. Children don’t always make the best choices when it comes to their learning
Our vision
Corporate and social responsibility
Helping children around the world
We’re proud to be used in schools all around the world, including the USA, Australia, Mexico and Dubai.
As just one example, in 2018 we supplied 1,200 Kindle Fires with DoodleMaths pre-installed to schools in Nigeria.
Reducing our environmental impact
Our environmental impact is always at the forefront of our mind. To save on paper, our Doodle resources and handbooks are all based online. We also make sure that our merchandise and office equipment is sourced as locally and ethically as possible. For example, our pencils are made from 100% recycled CDs, and our milk, fruit and cereals come from a Bath-based zero-waste shop! Recently, we set a challenge to our students: by earning more stars, we planted more trees. We are also working towards B-Corp certification to demonstrate our commitment to making a real difference in the world.
Working with our local community
We’re passionate about working with our community to encourage positive change and promote the tech industry. We have previously partnered with the Bath-based charity, Mentoring Plus, to help raise vital funds to support young people experiencing challenging situations. We’ve also worked with the Bath Digital Festival to engage children with the world of tech, and ensure we take part in local initiatives to support the community.
